I thought this was an excellent piece on how difficult it is to find PMF and the honesty/ rigor you need to pivot.

A few points that stood out for me were:
-The intellectual honesty & resilience you needed to decide to pivot in the first place given you had $700k ARR, a 25 member team in place & raised >$3m. Admitting that something is not working publicly (especially given one of the points was founder/ market fit!) and going back to the drawing board is HARD

-You spent 3 months just understanding existing solutions from a USER perspective & understanding the problem on a first principle/ fundamentals basis to get to the real pain point. Again, this is HARD for a team with a bias to action that has the pressure to prove something to the outside world to spend time on thinking v/s doing.

-You let the data speak at every stage, they put the user first, and they did the heavy lifting themselves: they let go of vanity metrics/ noise to keep a laser focus on what really matters: the pain point, the users & their edge