Raising the Bar for Storytelling in India

There’s never been a better time to be a storyteller.

And yet- why aren’t we seeing more groundbreaking shows and films- when there seem to be so many media buyers and sellers?

The digital content ecosystem has exploded in India. Heavyweight TV and film players- Dharma Production, Zee Entertainment and Sony to name a few- have launched digital houses. International houses like Amazon, Netflix and Disney have set up shop and are scaling quickly in India. Both these powerful players have announced that India is their no.1 priority market. That’s a big statement.

On the other hand, not only do you have hundreds of millions of Indians coming online for the first time, you also have an increasingly smart audience with well developed tastes, who are hungry for more nuanced and relatable stories.

There’s definitely a surge in content creation to meet this demand. And yet, while it’s tough to pick a great foreign show or film to watch, our local options are still severely limited. Sure, we have a Sacred Games or Made in Heaven release once a year and change the game, but these stories are still too few and far in between. We think the digital medium is still sorely unexplored.